Vespa Unveils Exclusive 946 Horse Edition: A Strategic Nod to Chinese Zodiac Luxury Market

Vespa has strategically launched the 946 Horse Edition, a limited-production luxury scooter designed to capitalize on the 2026 Year of the Horse in the Chinese Zodiac. This marks the latest installment in Vespa's Lunar Collection, following previous Dragon and Snake editions, demonstrating the brand's ongoing commitment to culturally resonant, high-end exclusivity. The edition features a distinctive bay-colored steel bodywork—a deep brown finish described as evoking the glossy, dark coat of a horse—with a combination of gloss and matte treatments that enhance its premium aesthetic. Vespa positions this model as embodying equine traits such as regality, dynamism, and resilience, aligning its marketing with symbolic appeal. While exact production numbers remain undisclosed, the scooter is expected to be built in small quantities, reinforcing its collectible status. The release includes optional aesthetic accessories, further customizing the offering for discerning buyers. This move underscores Vespa's adeptness at blending Italian craftsmanship with global cultural motifs, targeting affluent consumers in markets where zodiac symbolism holds significant sway. The 946 Horse Edition not only extends Vespa's legacy of special editions but also strategically taps into the growing demand for personalized, luxury mobility solutions with cross-cultural appeal.