Willow by Cricbuzz Unveils Strategic Expansion: Free YouTube Streaming for Team USA's 2026 T20 World Cup Campaign

Willow by Cricbuzz has executed a significant strategic pivot in its 2026 season roadmap, announcing the unprecedented provision of free, direct-to-consumer streaming for all four of Team USA's ICC Men’s T20 World Cup matches via YouTube. This move represents a calculated effort to broaden the cricket audience in the United States by removing traditional paywall barriers, potentially catalyzing unprecedented viewership for the national team's participation. Concurrently, the platform has forged a strategic partnership with Jomboy Media, a leader in digital sports content, to produce creator-led alternate telecasts. This initiative aims to capture a younger, digitally-native demographic through enhanced entertainment and analytical commentary. Furthermore, Willow has deployed a comprehensive technical overhaul of its applications and device ecosystems, promising a markedly faster and more responsive viewing experience. This tripartite strategy—democratizing access via free streaming, diversifying content through creator partnerships, and investing in core platform performance—positions Willow by Cricbuzz as an aggressive contender in the competitive North American sports media landscape, directly targeting growth during a pivotal moment for U.S. cricket.