Threads was launched a year ago as Meta’s direct micro-blogging rival to Elon Musk’s X (formerly known as Twitter). As the platform continues to grow, Meta is eyeing to add a range of fresh functionalities to the app. The social media giant seems to be working on a new feature to let users post Instagram Reels directly to Threads. The new feature could be part of Meta’s plan to enable cross-posting functionality to maximise content sharing between its suite of apps.

Threads May Soon Get a Cross-Posting Feature

Noted developer Alessandro Paluzzi (@alex193a) claimed that Threads is testing a new feature that will let users share Instagram Reels and posts directly to Threads. As per the screenshot shared by Paluzzi, the drop-down menu on Threads includes a new Instagram option along with the existing GIF, Voice, and Poll.

Photo Credit: Alessandro Paluzzi

Tapping the new Instagram button in the compose box in Threads will display a grid with Instagram posts and Reels. Users can then choose which Reels and posts they want to share on Threads. Meta reportedly confirmed to TechCrunch that it is indeed testing the feature.

At present, many users post their Instagram posts and Reels on Threads to increase engagement for their content and grow their followers. The arrival of the new button is expected to help users boost user engagement and enhance content visibility.

Notably, Meta has been working to promote cross-posting from Facebook and Instagram to Threads since last year. It already automatically displays Thread posts on Instagram and Facebook. It is running a test that lets users cross-post images from Instagram to Threads

Meta has been bringing new features to its fast-growing Threads platform. Recently, the company was spotted testing a temporary post feature that would allow users to publish posts that disappear after a certain period.