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College Football Playoff expansion boosts advertising, viewership at Disney

suimt — Fri, 29 Nov 2024 14:47:26 +0000

Donovan Edwards #7 of the Michigan Wolverines hurdles a tackle attempt by Michael Taaffe #16 of the Texas Longhorns during the first half of a college football game at Michigan Stadium on September 07, 2024 in Ann Arbor, Michigan.

Aaron J. Thornton | Getty Images Sport | Getty Images

The expanded College Football Playoff format has changed the game for media companies this season — and for Disney in particular.

This season marks the first of the 12-team College Football Playoff format, meaning fans of more teams than ever have more skin in the game. As a result, Disney’s TV networks that air college football — including ABC, ESPN and ESPN2 — are on pace for their most-watched season since 2016, according to the company.

This has translated to more viewership engagement with the commercials aired during the games, according to EDO, an advertising data company. That’s expected to continue through this Thanksgiving weekend, a busy stretch on the college football calendar that’s chock full of rivalries and will shape playoff seeding and the upcoming Bowl games.

During the 14th and final weekend of the season, longstanding rivals such as Ohio State and Michigan, and Texas and Texas A&M will take the field.

“We have higher hopes, I think, and higher expectations for this coming weekend because of that change in format,” Kevin Krim, CEO of EDO, said of ad engagement on Disney’s networks. “The significance of these games matters, in our experience, in the data.”

In 2022, the university presidents who oversee the College Football Playoff voted to expand the postseason system that determines the national champion from four to 12 teams. The change has not only offered Disney more games on its schedule, but also increased the intrigue around the games earlier in the season.

“College football is a key cog in our portfolio, not only the sports portfolio but also our Disney platform portfolio. From an ad sales standpoint and content standpoint, we’ve had unbelievable success,” said Jim Minnich, senior vice president of Disney advertising revenue and yield management, noting “record breaking viewership across the company’s platforms.”

ABC in particular is on track to have its best season for college football ratings since 2009. The company said 12 of the 15 most-watched games were on the broadcast network this season.

Consumers were 11% more likely to engage with ads during college football games this season on Disney networks through week 10 compared with the competitive broadcast and cable prime-time average, according to EDO. That means people were more likely to search for products and offerings they saw on the commercial breaks, making those slots more valuable to advertisers.

Amari Daniels #5 of the Texas A&M Aggies runs the ball while defended by Marvin Burks Jr. #1 of the Missouri Tigers in the first quarter at Kyle Field on October 05, 2024 in College Station, Texas.

Tim Warner | Getty Images

In particular, the ad performance during the Thanksgiving weekend slew of games on Disney’s networks is expected to surge again this year, after an already strong 2023, EDO estimates. The firm reported that the ads during Disney’s games were 93% more effective last year than the programming happening in the same time slot on other networks — which also amounted to a 39% year-over-year increase.

Some of the brands that see particularly strong consumer engagement during college football games on Disney’s channels are consumer packaged goods brands such as Jimmy Dean and Just for Men; restaurants such as Popeyes; and pharmaceutical products such as AbbVie’s Skyrizi, according to EDO.

These are notable metrics as the media industry faces significant turmoil. Consumers are fleeing the pay-TV bundle, and changes media companies have made in recent years — particularly a shift in resources to streaming platforms — are more in focus than ever. Companies are leaning more than ever on advertising, too.

Disney has already seen “significant demand on renewals” for its College Football Playoff partners, with some wanting to renew early for 2027 and beyond, Minnich said.

“There’s a renewed interest earlier than ever,” Minnich said, adding that it’s driven by both the College Football Playoff and sports more broadly.

On the advertising front, Disney is sold out of its spots through the conference championship games. It has also sold about 90% to 95% of ads for the College Football Playoff games.

“We’re actually more well sold in the championship game than we have been in years past,” Minnich said. “We’re ahead of pace than we were last year, and that includes the growth that was projected for CFP.”

Live sports has remained the last bastion of solid ratings for TV networks. The National Football League is often the leader in viewership and advertising, with college football as a close second. Even as the advertising market has softened in recent years, advertisers have continued to spend on sports.

“Football is generally the most expensive thing on TV because it generates larger audiences who are more engaged with both the program and the ad breaks than anything else on TV. The NFL is the absolute pinnacle of the mountain of value, but right behind it is college football,” said Krim.

In response, media rights for sports have ballooned across the board.

Disney being the home of all Southeastern Conference football games has been a boon to advertising demand, too. The media company is reportedly paying around $300 million annually for SEC rights over the next 10 years.

ESPN and the College Football Playoff announced in March that they had agreed to a six-year $7.8 billion contract through the 2031-32 season. Shortly after, Warner Bros. Discovery signed a five-year sublicensing deal with ESPN to broadcast first-round and quarterfinal College Football Playoff games.

College football also plays a big role for Disney’s competitors, including Paramount’s CBS Sports, Fox Corp., and Comcast’s NBC Sports.

Krim said college football is more effective than average programming across all of the networks that show the games.

Disclosure: Comcast’s NBCUniversal is the parent company of CNBC.

Disney doesn't plan to change its TV networks portfolio anytime soon

suimt — Thu, 14 Nov 2024 16:34:48 +0000

Scene from the FX series Shogun.

Source: Disney | FX

Disney has done the math on separating its TV networks business, and it appears too messy to be done — at least for now.

The company’s chief financial officer, Hugh Johnston, said Thursday on CNBC’s “Squawk Box” that the “cost is probably more than the benefit” when it comes to separating its TV networks business, given the “operational complexity.”

The future of the traditional TV network business has been top of mind in the media industry. In late October, Comcast executives said they were exploring a separation of the cable networks business. Executives said the process was in early stages and the outcome was unclear.

The cable news bundle, despite still being a cash cow for companies, is losing customers at a fast clip. The industry overall lost 4 million traditional pay TV subscribers in the first six months of the year, according to estimates from analyst firm MoffettNathanson.

Disney reported Thursday that revenue for its traditional TV networks was down 6% for its most recent quarter to $2.46 billion, while profit in the division sank 38% to $498 million.

Its apparent commitment to the segment seems to be an about-face.

Last summer CEO Bob Iger opened the door to the sale of its TV assets. Iger had recently returned to his post as chief executive, instituted a vast restructuring of the company and was facing down an activist investor.

Johnston said during Thursday’s earnings call that soon after he joined Disney a year ago he began evaluating divestitures. He noted that after “playing around with spreadsheets” there was no clear path to value creation after divesting the networks or other businesses.

“I like the portfolio the way it is right now. I wouldn’t change anything,” Johnston said Thursday on CNBC.

Similarly, Fox Corp. CEO Lachlan Murdoch earlier this month noted the complexity of separating the company’s cable TV networks — albeit a much smaller group of networks than its peers.

“From my perspective, I don’t see how we could ever do that. I think breaking apart part of the business would be very difficult, from both a cost point of view and from a revenue and a promotional synergy point of view,” Murdoch said on Fox’s earnings call.

Warner Bros. Discovery CEO David Zaslav noted during that company’s earnings call last week that despite challenges of the bundle, it is “still an extraordinarily important part of our business.” He added it is “a core vehicle to deliver WBD storytelling.”

Iger, on Thursday, echoed those comments, touting the content that stems from the traditional TV business and its integration with streaming, which remains front and center for Disney.

Iger particularly highlighted Disney’s acquisition of Fox’s entertainment assets in 2019 as providing the content to help propel the streaming business. Activist investor Nelson Peltz slammed the deal last year, saying it contributed to eroding shareholder value.

“We specifically mentioned that we were doing so through the lens of streaming, we saw a world where streaming was going to proliferate and we knew we needed not only more content but more distribution,” Iger said Thursday.

He noted the 60 Emmy Awards Disney received this year for content including FX’s TV series “Shōgun,” “The Bear” and “Fargo,” which also appear on Hulu.

Disclosure: Comcast owns NBCUniversal, the parent company of CNBC, and is a co-owner of Hulu.

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Wall Street expects Trump presidency will unlock deal-making

suimt — Thu, 07 Nov 2024 17:43:11 +0000

Attendees cheer as a broadcast of former US President and Republican presidential candidate Donald Trum speaking at his Florida election party is shown on a screen at the Nevada GOP election watch party in Las Vegas, Nevada on November 6, 2024.

Ronda Churchill | Afp | Getty Images

Wall Street dealmakers and corporate leaders expect the flood gates to open on merger and acquisition activity after President-elect Donald Trump takes office in January.

And he’ll likely have congressional help. Trump defeated Democratic candidate Vice President Kamala Harris, and Republicans claimed a majority of the Senate in elections this week. That red wave is expected to spell loosening regulations on deal-making, with plenty of pent-up demand.

“We know kind of where the world is headed in a Trump environment because we’ve seen it before,” said Jeffrey Solomon, president of TD Cowen, on CNBC’s “Money Movers” Wednesday. “I think the regulatory environment will be much more conducive to economic growth. There will be lighter and targeted regulation.”

Solomon added that the scaled-back regulation will be focused on certain areas “of particular interest to the Trump administration,” rather than a broad based reassessment of the entire landscape.

In recent years, there has been greater scrutiny of pending deals by the Biden administration’s Department of Justice and Federal Trade Commission, headed by Chair Lina Khan. Some have pointed to that dynamic as a chilling factor on deal flow. High interest rates and soaring company valuations have contributed, too.

Khan said in September that “when you see greater scrutiny of mergers, you can see greater deterrence of illegal mergers.” Her hard line has drawn harsh criticism, but now, there’s optimism around a forthcoming FTC with a lighter hand.

“Assuming interest rates drop and you see corporate tax rates go down, the ingredients are there for a really active M&A market,” said one top dealmaker, who talked to CNBC on the condition of anonymity to speak candidly.

On Wednesday, markets rallied on the Republican presidential win, with the Dow Jones Industrial Average soaring 1,500 points to a new record high.

divest diagnostic test maker Grail after heated battles with the FTC and European antitrust regulators.

Also last year, the FTC blocked Sanofi’s proposed acquisition of a drug in development for Pompe disease, a genetic condition, from Maze Therapeutics. Sanofi ultimately terminated that deal.

“Whether or not Lina Khan is bounced day one is a key consideration, but even if fewer changes at the FTC take place, there is no doubt this administration — at least on paper — will be far more amicable when it comes to business combinations,” Jared Holz, Mizuho health-care equity strategist, said in an email on Wednesday.

One top dealmaker expected an M&A uptick broadly, but agreed that pharmaceuticals and the financial sector were particularly poised for a resurgence. That deal-maker also noted that with the Senate flipping, more outspoken antitrust voices like Sen. Elizabeth Warren, D-Mass., could find it more difficult to push for DOJ or FTC investigations.

In the financial sector regional banks recognize the need for scale, making them likely candidates for consolidation, said one former industry executive, noting that smaller banks had been getting gobbled up for “some time.” That person expects the pace and size of those acquisitions to ramp up under a Trump presidency.

Other industries, such as tech, may still face an uphill battle in getting deals done.

One M&A advisor, who also spoke to CNBC anonymously, noted that Trump’s disdain for Big Tech companies — historically active deal-makers — might keep them on the sidelines. On Wednesday, tech leaders took to social media to congratulate Trump.

Apparent GOP opposition to the CHIPS Act means that semiconductor consolidation might be challenging, the advisor noted, while cautioning it is still too early to know what a Trump presidency would mean. CNBC previously reported that Qualcomm recently approached Intel about a potential takeover.

“I think the simplest way to put it is more deals, less regulation with the administration having its thumb on the scale, perhaps with a willingness to pick winners and losers,” said Jonathan Miller, chief executive of Integrated Media, which specializes in digital media investments.

Kroger’s bid to take over grocery chain Albertsons could have a better chance of getting approved under Trump, as could Tapestry’s proposed acquisition of Capri.

The merger between Kroger and Albertsons is currently under review by a federal judge, while Tapestry is working to appeal a federal order that granted the FTC’s motion for a preliminary injunction against the tie-up.

“The hostile approach of the FTC to mergers and acquisitions will almost certainly be reset and replaced with a worldview that is more favorable to corporate dealmaking,” said GlobalData managing director Neil Saunders. “This does not necessarily mean that big deals like Kroger-Albertsons will be waved through, but it does mean others like Tapestry-Capri will receive a far warmer reception than they have under the Biden administration.”

Meanwhile, ongoing turmoil in the media industry has led many to consider consolidation as the next step for the sector.

Warner Bros. Discovery CEO David Zaslav on Thursday highlighted opportunities that could come up if regulations were to loosen, doubling down on comments he made earlier this year at Allen & Co.’s annual Sun Valley conference.

“We have an upcoming new administration. … It’s too early to tell, but it may offer a pace of change and opportunity for consolidation that may be quite different, that would provide a real positive and accelerated impact on this industry that’s needed,” Zaslav said on an earnings call.

Broadcast station group owner Sinclair on Wednesday echoed a similar sentiment.

“We’re very excited about the upcoming regulatory environment,” CEO Chris Ripley said during an earnings call. “It does feel like a cloud over the industry is lifting here.”

Still, the track record between the previous Trump administration and the Biden administration for media industry deals is split.

Trump’s DOJ allowed Disney to buy Fox’s assets, but then sued to block AT&T’s deal for Time Warner.

Under the Biden administration, Amazon’s $8.5 billion deal for MGM and the merger of Warner Bros. and Discovery Communications were both waved through, but a federal judge blocked the $2.2 billion sale of Simon & Schuster to Penguin Random House.

Skydance Media and Paramount Global agreed to merge earlier this year and expect to receive regulatory approval in 2025.

Immersive entertainment company Cosm lands rights to broadcast NFL games

suimt — Mon, 28 Oct 2024 12:56:11 +0000

Cosm currently has two locations in Los Angeles and Dallas, Texas but plans but is planning on expanding to additional locations in the future.

Courtesy: Cosm

Cosm, the immersive technology company that broadcasts live sports events using what it calls “shared reality,” is partnering with the National Football League, the company announced Monday.

As part of the deal, Cosm will produce and distribute NFL games at its venues throughout the rest of the 2024 season.

The deal includes broadcasting every Thursday night football game on Amazon, all Sunday night games on NBC, every Monday night football game on ESPN and select games on Sunday with Fox.

The company, founded in 2020 by Mirasol Capital, uses a 360-degree dome with giant 12K+ LED screens to offer viewers a fully immersive “shared reality” experience that mirrors being at the game.

The domes fit about 700 people with the average ticket price ranging between $22 and $127. Cosm uses a dynamic pricing model, similar to concerts or live sports.

“What’s so unique about a property like the NFL is that fandom is everywhere,” said Jeb Terry, president and CEO at Cosm. “We see fans coming in wearing jerseys, bringing the Terrible Towel, bringing cow bells, having an absolute blast, like they’re at the stadium themselves.”

The company did not disclose the financial details of its deal with the NFL.

Cosm offer a wide range of live sports and also educational programming

Courtesy: Cosm

Cosm first opened its doors in Los Angeles and Dallas this summer and recently announced its third venue would be in downtown Atlanta, with future locations to be announced soon.

Cosm already has deals in place with the NBA, UFC, ESPN, NBC Sports, TNT Sports, Fox Sports and Amazon Prime Video, and broadcasts everything from the Summer Olympics in Paris to the current World Series.

Tickets for the first game of the World Series featuring the Los Angeles Dodgers and the New York Yankees sold out in seven minutes, Cosm said. The second game sold out in one minute.

“Inventory is flying off the shelf,” Terry said.

The shared reality experience gives fans the feeling of being at the game.

Courtesy: Cosm

While live sports act as the core anchor for Cosm, the company also has nonsports offerings, including an animated voyage beyond the planets through the eyes of astronauts and a Cirque du Soleil show. This allows the company to have programs throughout lunch and matinee hours when live sports may not be available.

As fans’ viewing habits are changing, Cosm is finding rapid success in its tech-forward model.

Terry said the venues are already seeing repeat customers and they will soon be introducing membership rewards and season passes.

In July, the company raised more than $250 million in funding to expand globally. Cosm is valued at more than $1 billion, and its investors include sports heavyweights such as former Milwaukee Bucks owner Marc Lasry, Cleveland Cavaliers owner Dan Gilbert and co-managing partner of the Philadelphia 76ers and the New Jersey Devils David Blitzer.

Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.

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Diamond Sports, FanDuel reach naming rights agreement for regional sports networks

suimt — Fri, 18 Oct 2024 18:31:07 +0000

Pavlo Gonchar | Lightrocket | Getty Images

More change is coming to Diamond Sports’ regional sports networks.

The company said in court papers filed Tuesday that it reached a naming rights deal with Flutter-owned FanDuel, which will rebrand the Bally Sports channels just as the National Hockey League season has started and the National Basketball Association’s 2024-2025 season is less than a week away.

Diamond Sports said in the filing that if it is able to emerge from bankruptcy protection, FanDuel will be a “long-term naming rights partner.” The new naming rights agreement would also give FanDuel the right to buy up to 5% of equity in the reorganized company and get performance warrants for up to 5% of equity.

The agreement was approved by a bankruptcy judge Friday afternoon despite an attorney for MLB raising some concerns with what he said was a lack of information about the structure of the term sheet.

The MLB wanted more information on the deal structure because of the association of its content with sports betting, MLB’s attorney James Bromley said at the hearing.

Joseph Graham, an attorney representing Diamond Sports, said the agreement still forces both parties to follow all the existing league rules on gambling.

The judge ended the hearing by urging the legal representation for Diamond Sports to show MLB and any other interested parties a redacted term sheet to alleviate their concerns.

“A large cohort of FanDuel customers are devoted RSN viewers and this agreement allows us to further cement the FanDuel brand with sports fans and provides a unique vehicle to reward our users,” Mike Raffensperger, FanDuel Group’s president of sports, said in a company release shortly after the hearing concluded.

The launch under the FanDuel Sports Network brand will officially happen Monday across all of Diamond’s 16 regional sports networks. There will be different names depending on the region.

Friday’s court hearing was also the first time that Diamond Sports or the MLB said the Miami Marlins and Diamond were close to an agreement.

A spokesperson for the Miami Marlins declined to comment or confirm.

Earlier this month, Diamond Sports said it was planning to drop all of its MLB teams except for the Atlanta Braves for the 2025 season. The existing teams’ contracts are in various stages with Diamond Sports, but in total, the company would see 11 MLB teams exit.

A Diamond Sports attorney said in court earlier this month that dropping these teams “is not our preferred path.”

Three of those 11 teams will have their games produced by MLB next season, according to a league release.

The new partnership will allow Diamond Sports to get one step closer to emerging from bankruptcy and will give FanDuel, which is already the top sports betting company by market share, even more exposure.

In Tuesday’s court papers, Diamond said that while discussions with FanDuel began in February, it waited until it finalized agreements with the NBA and NHL to negotiate the final terms of the naming rights deal. A FanDuel representative declined to comment beyond the filings, and the specific financial terms of the agreement were not disclosed.

Diamond Sports said in court papers it considered FanDuel “an attractive potential partner … due to the high degree of alignment” between the regional sports networks and the online gaming business.

Fox Corp.’s assets, Disney had to divest the networks in order to gain regulatory approval. Disney offloaded the networks, still under the Fox Sports banner, in 2019 to Sinclair. A naming rights deal was later signed with gaming company Bally’s Corp.

The Bally’s Corp. agreement ended as part of the settlement that came earlier this year between Diamond Sports and Sinclair.

Diamond, which remains an independently run, unconsolidated subsidiary of Sinclair, alleged in the lawsuit that Sinclair’s ownership exacerbated its problems. Sinclair did not admit wrongdoing.

Diamond Sports filed for bankruptcy protection last year. Since then, Diamond’s restructuring has been filled with back-and-forth discussions with the NBA, NHL and Major League Baseball as the debt-saddled company has attempted to emerge from bankruptcy.

Diamond Sports has said in court papers that based on financial projections, it hopes to emerge from bankruptcy as early as December.

Throughout the bankruptcy proceedings, teams across all three leagues have been exiting the networks and flocking to different local viewing options for their fans.

Several MLB teams, including the San Diego Padres and Arizona Diamondbacks, left the regional sports networks in 2023, and the MLB has produced the teams’ local games since then.

Some NBA teams that have left the regional sports networks have turned to local broadcast stations to air local games. The NHL’s Dallas Stars and Anaheim Ducks have launched over-the-top streaming partnerships with Victory+, a sports streamer owned by Canada-based A Parent Media Co., for their local viewing.

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MLB playoff viewership surges as big market stars vie for World Series

suimt — Wed, 16 Oct 2024 19:59:16 +0000

Shohei Ohtani, #17 of the Los Angeles Dodgers, hits a two-run home run, his 50th of the season, becoming the first player with a 50/50 season in MLB history, during the seventh inning against the Miami Marlins at LoanDepot park in Miami on Sept. 19, 2024.

Megan Briggs | Getty Images Sport | Getty Images

Major League Baseball’s postseason has been knocking it out of the park.

The National League Championship Series’ first game between the New York Mets and Los Angeles Dodgers on Sunday averaged 8.26 million viewers across Fox Sports’ TV networks and streaming, making it the most-watched LCS game on any network since 2009, according to Fox Sports.

The first game of the American League Championship Series on Monday night between the New York Yankees and Cleveland Guardians saw an uptick of 4% from 2023, grossing 3.9 million viewers, according to a TNT Sports spokesperson.

Both series were competing for national attention during “Sunday Night Football” and “Monday Night Football,” where all three of New York’s National Football League teams were playing in the primetime slots.

The championship series gains come right after four successful league division series for MLB and its broadcast partners. The American League Division Series averaged three million viewers, a more than 20% increase from 2023, according to TNT Sports. Viewership for the National League Division Series rose, too, with game four in each series climbing from 2022.

Concerns have grown in recent years that MLB’s cultural relevance is falling, namely as younger generations perceived to have shorter attention spans age into key demographics for media companies. Highlights and clips have become go-to programming for sports broadcasters.

Last year’s World Series between the Texas Rangers and Arizona Diamondbacks also tracked the worst TV ratings in the championship series’ history, although some reportedly had attributed it to the fact that the teams did not have much national appeal.

The 2024 regular season was a success for MLB, as well. The league said it recorded increases in attendance, fan engagement, streaming and viewership, something it attributes to the shorter games —helped by a pitch clock introduced last season — and rule changes that have created more in-game action.

“The increased enthusiasm baseball fans of all ages have shown the last two seasons is evident in all of the ways we track fan engagement,” MLB Commissioner Rob Manfred said in a release. “Building off last year’s momentum, the 2024 season was memorable with historic performances, emerging young stars, a series of successful special events, and tight pennant races.”

Mr. Met poses before the game between the Chicago Cubs and the New York Mets at Citi Field on Sept. 14, 2022.

Rob Tringali | Major League Baseball | Getty Images

MLB has recently implemented several rule changes designed to increase action in games such as making the bases larger and restricting the shift. The league has also leaned in to its generational stars such as Shohei Ohtani and Aaron Judge, who are on the Dodgers and Yankees, respectively, and would face off in the World Series if each of their teams win their LCS.

“The two most storied franchises in Major League Baseball coming together and playing in the World Series, there couldn’t be anything better for baseball,” Eldridge Industries CEO Todd Boehly said Tuesday to CNBC’s Scott Wapner on “Halftime Report.” Boehly’s firm is an owner of the Dodgers, among other professional teams.

The two other remaining teams, the Mets and Guardians, have their own draws. The Mets turned around their season in June after a winning streak, which followed a McDonald’s mascot, Grimace, throwing out a first pitch at a game.

The Guardians righted their season after giving up their division lead to the Kansas City Royals at the end of August behind a hot September from their star Jose Ramirez.

The Yankees have a 2-0 game lead against the Guardians, and the Mets-Dodgers series is tied at 1-1.

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Trump or Harris? Here are the 2024 stakes for airlines, banks, EVs, health care and more

suimt — Sun, 13 Oct 2024 13:36:31 +0000

Former President Donald Trump and Vice President Kamala Harris face off in the ABC presidential debate on Sept. 10, 2024.

Getty Images

With the U.S. election less than a month away, the country and its corporations are staring down two drastically different options.

For airlines, banks, electric vehicle makers, health-care companies, media firms, restaurants and tech giants, the outcome of the presidential contest could result in stark differences in the rules they’ll face, the mergers they’ll be allowed to pursue, and the taxes they’ll pay.

During his last time in power, former President Donald Trump slashed the corporate tax rate, imposed tariffs on Chinese goods, and sought to cut regulation and red tape and discourage immigration, ideas he’s expected to push again if he wins a second term.

In contrast, Vice President Kamala Harris has endorsed hiking the tax rate on corporations to 28% from the 21% rate enacted under Trump, a move that would require congressional approval. Most business executives expect Harris to broadly continue President Joe Biden‘s policies, including his war on so-called junk fees across industries.

Personnel is policy, as the saying goes, so the ramifications of the presidential race won’t become clear until the winner begins appointments for as many as a dozen key bodies, including the Treasury, Justice Department, Federal Trade Commission, and Consumer Financial Protection Bureau.

CNBC examined the stakes of the 2024 presidential election for some of corporate America’s biggest sectors. Here’s what a Harris or Trump administration could mean for business:

American Airlines and JetBlue Airways in the Northeast and JetBlue’s now-scuttled plan to buy budget carrier Spirit Airlines.

The previous Trump administration didn’t pursue those types of consumer protections. Industry members say that under Trump, they would expect a more favorable environment for mergers, though four airlines already control more than three-quarters of the U.S. market.

On the aerospace side, Boeing and the hundreds of suppliers that support it are seeking stability more than anything else.

Trump has said on the campaign trail that he supports additional tariffs of 10% or 20% and higher duties on goods from China. That could drive up the cost of producing aircraft and other components for aerospace companies, just as a labor and skills shortage after the pandemic drives up expenses.

Tariffs could also challenge the industry, if they spark retaliatory taxes or trade barriers to China and other countries, which are major buyers of aircraft from Boeing, a top U.S. exporter.

— Leslie Josephs

JPMorgan Chase faced an onslaught of new rules this year as Biden appointees pursued the most significant slate of regulations since the aftermath of the 2008 financial crisis.

Those efforts threaten tens of billions of dollars in industry revenue by slashing fees that banks impose on credit cards and overdrafts and radically revising the capital and risk framework they operate in. The fate of all of those measures is at risk if Trump is elected.

Trump is expected to nominate appointees for key financial regulators, including the CFPB, the Securities and Exchange Commission, the Office of the Comptroller of the Currency and Federal Deposit Insurance Corporation that could result in a weakening or killing off completely of the myriad rules in play.

“The Biden administration’s regulatory agenda across sectors has been very ambitious, especially in finance, and large swaths of it stand to be rolled back by Trump appointees if he wins,” said Tobin Marcus, head of U.S. policy at Wolfe Research.

Bank CEOs and consultants say it would be a relief if aspects of the Biden era — an aggressive CFPB, regulators who discouraged most mergers and elongated times for deal approvals — were dialed back.

“It certainly helps if the president is Republican, and the odds tilt more favorably for the industry if it’s a Republican sweep” in Congress, said the CEO of a bank with nearly $100 billion in assets who declined to be identified speaking about regulators.

Still, some observers point out that Trump 2.0 might not be as friendly to the industry as his first time in office.

Trump’s vice presidential pick, Sen. JD Vance, of Ohio, has often criticized Wall Street banks, and Trump last month began pushing an idea to cap credit card interest rates at 10%, a move that if enacted would have seismic implications for the industry.

Bankers also say that Harris won’t necessarily cater to traditional Democratic Party ideas that have made life tougher for banks. Unless Democrats seize both chambers of Congress as well as the presidency, it may be difficult to get agency heads approved if they’re considered partisan picks, experts note.

“I would not write off the vice president as someone who’s automatically going to go more progressive,” said Lindsey Johnson, head of the Consumer Bankers Association, a trade group for big U.S. retail banks.

— Hugh Son

Inflation Reduction Act.

Harris hasn’t been as vocal a supporter of EVs lately amid slower-than-expected consumer adoption of the vehicles and consumer pushback. She has said she does not support an EV mandate such as the Zero-Emission Vehicles Act of 2019, which she cosponsored during her time as a senator, that would have required automakers to sell only electrified vehicles by 2040. Still, auto industry executives and officials expect a Harris presidency would be largely a continuation, though not a copy, of the past four years of Biden’s EV policy.

They expect some potential leniency on federal fuel economy regulations but minimal changes to the billions of dollars in incentives under the IRA.

— Mike Wayland

more than $4 trillion a year.

Despite spending more on health care than any other wealthy country, the U.S. has the lowest life expectancy at birth, the highest rate of people with multiple chronic diseases and the highest maternal and infant death rates, according to the Commonwealth Fund, an independent research group.

Meanwhile, roughly half of American adults say it is difficult to afford health-care costs, which can drive some into debt or lead them to put off necessary care, according to a May poll conducted by health policy research organization KFF.

Both Harris and Trump have taken aim at the pharmaceutical industry and proposed efforts to lower prescription drug prices in the U.S., which are nearly three times higher than those seen in other countries.

But many of Trump’s efforts to lower costs have been temporary or not immediately effective, health policy experts said. Meanwhile, Harris, if elected, can build on existing efforts of the Biden administration to deliver savings to more patients, they said.

Harris specifically plans to expand certain provisions of the IRA, part of which aims to lower health-care costs for seniors enrolled in Medicare. Harris cast the tie-breaking Senate vote to pass the law in 2022.

Her campaign says she plans to extend two provisions to all Americans, not just seniors: a $2,000 annual cap on out-of-pocket drug spending and a $35 limit on monthly insulin costs.

Harris also intends to accelerate and expand a provision allowing Medicare to directly negotiate drug prices with manufacturers for the first time. Drugmakers fiercely oppose those price talks, with some challenging the effort’s constitutionality in court.

Trump hasn’t publicly indicated what he intends to do about IRA provisions.

Some of Trump’s prior efforts to lower drug prices “didn’t really come into fruition” during his presidency, according to Dr. Mariana Socal, a professor of health policy and management at the Johns Hopkins Bloomberg School of Public Health.

For example, he planned to use executive action to have Medicare pay no more than the lowest price that select other developed countries pay for drugs, a proposal that was blocked by court action and later rescinded.

Trump also led multiple efforts to repeal the Affordable Care Act, including its expansion of Medicaid to low-income adults. In a campaign video in April, Trump said he was not running on terminating the ACA and would rather make it “much, much better and far less money,” though he has provided no specific plans.

He reiterated his belief that the ACA was “lousy health care” during his Sept. 10 debate with Harris. But when asked he did not offer a replacement proposal, saying only that he has “concepts of a plan.”

— Annika Kim Constantino

Paramount Global and Skydance Media is set to move forward, with plans to close in the first half of 2025, many in media have said the Biden administration has broadly chilled deal-making.

“We just need an opportunity for deregulation, so companies can consolidate and do what we need to do even better,” Warner Bros. Discovery CEO David Zaslav said in July at Allen & Co.’s annual Sun Valley conference.

Media mogul John Malone recently told MoffettNathanson analysts that some deals are a nonstarter with this current Justice Department, including mergers between companies in the telecommunications and cable broadband space.

Still, it’s unclear how the regulatory environment could or would change depending on which party is in office. Disney was allowed to acquire Fox Corp.’s assets when Trump was in office, but his administration sued to block AT&T’s merger with Time Warner. Meanwhile, under Biden’s presidency, a federal judge blocked the sale of Simon & Schuster to Penguin Random House, but Amazon’s acquisition of MGM was approved.

“My sense is, regardless of the election outcome, we are likely to remain in a similar tighter regulatory environment when looking at media industry dealmaking,” said Marc DeBevoise, CEO and board director of Brightcove, a streaming technology company.

When major media, and even tech, assets change hands, it could also mean increased scrutiny on those in control and whether it creates bias on the platforms.

“Overall, the government and FCC have always been most concerned with having a diversity of voices,” said Jonathan Miller, chief executive of Integrated Media, which specializes in digital media investment.
“But then [Elon Musk’s purchase of Twitter] happened, and it’s clearly showing you can skew a platform to not just what the business needs, but to maybe your personal approach and whims,” he said.

Since Musk acquired the social media platform in 2022, changing its name to X, he has implemented sweeping changes including cutting staff and giving “amnesty” to previously suspended accounts, including Trump’s, which had been suspended following the Jan. 6, 2021, Capitol insurrection. Musk has also faced widespread criticism from civil rights groups for the amplification of bigotry on the platform.

Musk has publicly endorsed Trump, and was recently on the campaign trail with the former president. “As you can see, I’m not just MAGA, I’m Dark MAGA,” Musk said at a recent event. The billionaire has raised funds for Republican causes, and Trump has suggested Musk could eventually play a role in his administration if the Republican candidate were to be reelected.

During his first term, Trump took a particularly hard stance against journalists, and pursued investigations into leaks from his administration to news organizations. Under Biden, the White House has been notably more amenable to journalists.

Also top of mind for media executives — and government officials — is TikTok.

Lawmakers have argued that TikTok’s Chinese ownership could be a national security risk.

Earlier this year, Biden signed legislation that gives Chinese parent ByteDance until January to find a new owner for the platform or face a U.S. ban. TikTok has said the bill, the Protecting Americans From Foreign Adversary Controlled Applications Act, which passed with bipartisan support, violates the First Amendment. The platform has sued the government to stop a potential ban.

While Trump was in office, he attempted to ban TikTok through an executive order, but the effort failed. However, he has more recently switched to supporting the platform, arguing that without it there’s less competition against Meta’s Facebook and other social media.

— Lillian Rizzo and Alex Sherman

Washington Post previously reported.

In keeping with the campaign’s more labor-friendly approach, Harris is also pledging to eliminate the tip credit: In 37 states, employers only have to pay tipped workers the minimum wage as long as that hourly wage and tips add up to the area’s pay floor. Since 1991, the federal pay floor for tipped wages has been stuck at $2.13.

“In the short term, if [restaurants] have to pay higher wages to their waiters, they’re going to have to raise menu prices, which is going to lower demand,” said Michael Lynn, a tipping expert and Cornell University professor.

— Amelia Lucas

has said she and Biden “reject the false choice that suggests we can either protect the public or advance innovation.” Last year, the White House issued an executive order that led to the formation of the Commerce Department’s U.S. AI Safety Institute, which is evaluating AI models from OpenAI and Anthropic.

Trump has committed to repealing the executive order.

A second Trump administration might also attempt to challenge a Securities and Exchange Commission rule that requires companies to disclose cybersecurity incidents. The White House said in January that more transparency “will incentivize corporate executives to invest in cybersecurity and cyber risk management.”

Trump’s running mate, Vance, co-sponsored a bill designed to end the rule. Andrew Garbarino, the House Republican who introduced an identical bill, has said the SEC rule increases cybersecurity risk and overlaps with existing law on incident reporting.

Also at stake in the election is the fate of dealmaking for tech investors and executives.

With Lina Khan helming the FTC, the top tech companies have been largely thwarted from making big acquisitions, though the Justice Department and European regulators have also created hurdles.

Tech transaction volume peaked at $1.5 trillion in 2021, then plummeted to $544 billion last year and $465 billion in 2024 as of September, according to Dealogic.

Many in the tech industry are critical of Khan and want her to be replaced should Harris win in November. Meanwhile, Vance, who worked in venture capital before entering politics, said as recently as February — before he was chosen as Trump’s running mate — that Khan was “doing a pretty good job.”

Khan, whom Biden nominated in 2021, has challenged Amazon and Meta on antitrust grounds and has said the FTC will investigate AI investments at Alphabet, Amazon and Microsoft.

— Jordan Novet