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Abu Dhabi, UAE
CNN
 — 

It’s a partnership that’s been hailed as “history in the making.”

One of the world’s most famous soccer stars landed in the Saudi capital Riyadh on Tuesday, where Cristiano Ronaldo was received in an extravagant ceremony, with excited children sporting his new club’s yellow and blue jerseys.

Oil-rich Saudi Arabia’s success in luring the five-time Ballon d’Or winner on a two-year contract with the kingdom’s Al Nassr FC is the Gulf monarchy’s latest step in realizing its sporting ambitions – seemingly at any cost.

According to Saudi state-owned media, Ronaldo will earn an estimated $200 million a year with Al Nassr, making him the world’s highest-paid soccer player.

Shortly after the 37-year-old’s signing with Al Nassr, the club’s Instagram page gained over 5.3 million new followers. Its official website was inaccessible after exceeding its bandwidth limit due to the sudden surge in traffic, and the hashtag #HalaRonaldo – Hello, Ronaldo in Arabic – was trending for days across the Middle East on Twitter.

Analysts say that his recruitment in Saudi Arabia is part of a wider effort by the kingdom to diversify its sources of revenue and become a serious player in the international sporting scene.

It is also seen as a move by the kingdom to shore up its image after it was tarnished by the 2018 dismemberment and killing of Washington Post columnist Jamal Khashoggi at the hands of Saudi agents, and a devastating war it started in Yemen in 2015.

Critics have decried the kingdom for “sportswashing,” an attempt to burnish one’s reputation through sport.

“I think Saudi Arabia has recognized a couple of years ago that to be a powerful nation internationally, you cannot just rely on hard power,” Danyel Reiche, a visiting research fellow and associate professor at Georgetown University Qatar, told CNN.

“You also need to invest in soft power, and the case of Qatar shows that this can work pretty well,” he said, adding that Saudi Arabia is following in the Qatari approach with sport, but with a delay of around 25 years.

Neighboring Qatar has also faced immense criticism since it won the bid to hosting last year’s FIFA World Cup in 2010.

Despite the smaller Gulf state facing similar accusations of “sportswashing,” the tournament has largely been viewed as a success, not least in exposing the world to a different view of the Middle East, thanks in part to Morocco’s success in reaching the semifinals and Saudi Arabia beating eventual World Cup champion Argentina in their opening group game.

Gulf nations engage in fierce competition to become the region’s premier entertainment and sporting hubs. The UAE, Saudi Arabia, Qatar and Bahrain, in close proximity to each other, each have their own Formula One racing event. But their competition hasn’t been confined to the region. Qatar, Saudi Arabia and the UAE have also bought trophy European soccer teams.

Riyadh is playing catchup with neighbors who have long realized the importance of investing in sports, said Simon Chadwick, professor of sport and geopolitical economy at SKEMA Business School in Lille, France, especially as its main source of income – oil – is being gradually shunned.

“This is part of an ongoing attempt to create more resilient economies that are more broadly based upon industries other than those that are derived from oil and gas,” Chadwick told CNN.

Ronaldo’s new club Al Nassr is backed by Qiddiya Investment Company (QIC), a subsidiary of the kingdom’s wealth fund, the Public Investment Fund (PIF), which has played a pivotal role in Saudi Arabia’s diversification plans.

“It is also a sign of interconnectedness, of globalization and of opening up to the rest of the world,” said Georgetown University’s Reiche.

The move is part of “several recent high profile moves in the sports world, including hosting the Andy Ruiz Jr. and Anthony Joshua world heavywight boxing championship bout in 2019, and launching the LIV Golf championship,” said Omar Al-Ubaydli, director of research at the Bahrain-based Derasat think tank. “It is a significant piece of a large puzzle that represents their economic restructuring.”

The kingdom has been on a path to not only diversify its economy, but also shift its image amid a barrage of criticism over its human rights record and treatment of women. Saudi Arabia is today hosting everything from desert raves to teaming up with renowned soccer players. Argentina’s Lionel Messi last year signed a lucrative promotional deal with the kingdom.

Hailed as the world’s greatest player, 35-year-old Messi ended this year’s World Cup tournament in Qatar with his team’s win over France, making his ambassadorship of even greater value to the kingdom.

The acquisition of such key global figures will also help combat the monarchy’s decades-long reputation of being “secretive” and “ultra-conservative,” James Dorsey, a senior fellow at the S. Rajaratnam School of International Studies in Singapore and an expert on soccer in the Middle East, told CNN’s Eleni Giokos on Wednesday.

Al-Ubaydli said that the kingdom wants to use high profile international sports “as a vehicle for advertising to the world its openness.”

Saudi Arabia bought the English Premier league club Newcastle United in 2021 through a three-party consortium, with PIF being the largest stakeholder. The move proved controversial, as Amnesty International and other human rights defenders worried it would overshadow the kingdom’s human rights violations.

Ronaldo’s work with Saudi Arabia is already being criticized by rights groups who are urging the soccer player to “draw attention to human rights issues” in Saudi Arabia.

“Saudi Arabia has an image problem,” especially since Khashoggi’s killing, says Reiche. But the kingdom’s recent investments in sports and entertainment are “not about sportswashing but about developing the country, social change and opening up to the world.”

Saudi Arabia is reportedly weighing a 2030 World Cup bid with Egypt and Greece, but the kingdom’s tourism ministry noted in November that it has not yet submitted an official bid. Chadwick believes that Ronaldo’s deal with Al Nassr, however, may help boost the kingdom’s bid should it choose it pursue it.

Another way Saudi Arabia may benefit from Ronaldo’s acquisition is that it will be able to improve commercial performance, says Chadwick, especially if this collaboration attracts further international talent.

“It is important to see Ronaldo not just as a geopolitical instrument,” said Chadwick, “There is still a commercial component to him and to the purpose he is expected to serve in Saudi Arabia.”

What Ronaldo’s move to Saudi Arabia shows is that the kingdom aspires “to be seen as being the best” and that it wants to be perceived as a “contender and a legitimate member of the international football community,” said Chadwick.

UAE FM meets Syria’s Assad in Damascus in further sign of thawing ties

Syrian President Bashar al-Assad received the United Arab Emirates Foreign Minister Sheikh Abdullah bin Zayed in Damascus on Wednesday in the latest sign of thawing relations between Assad and the Gulf state. The meeting addressed developments in Syria and the wider Middle East, according to UAE state news agency WAM.

Turkish President Erdogan says he could meet with Assad

Turkish President Recep Tayyip Erdogan said in a speech on Thursday that he could meet the Syrian leader “to establish peace.”

Iran shuts down French cultural center over Charlie Hebdo’s Khamenei cartoons

Iran announced on Thursday it had ended the activities of a Tehran-based French research institute, in reaction to cartoons mocking Ayatollah Ali Khamenei and fellow Shia Muslim clerics published by French satirical magazine Charlie Hebdo this week.

The prized legacy of iconic Egyptian singer Umm Kulthum re-emerged this year when Rolling Stone magazine featured her in its “200 Greatest Singers of All Time.”

Ranking 61st, Umm Kulthum was the only Arab artist to make it to the list, with the magazine saying that she “has no real equivalent among singers in the West.”

Born in a small village northeast of the Egyptian capital Cairo, Umm Kulthum rose to unmatched fame as she came to represent “the soul of the pan-Arab world,” the music magazine said.

“Her potent contralto, which could blur gender in its lower register, conveyed breathtaking emotional range in complex songs that, across theme and wildly-ornamented variations, could easily last an hour, as she worked crowds like a fiery preacher,” it wrote.

Nicknamed “the lady of Arab singing,” her music featured both classical Arabic poetry as well as colloquial songs still adored by younger generations. Her most famous pieces include “Inta Uumri” (you are my life), “Alf Leila Weileila” (a thousand and one nights), “Amal Hayati” (hope of my life) and “Daret al-Ayyam” (the days have come around). Some of her songs have been remixed to modern beats that have made their way to Middle Eastern nightclubs.

The singer remains an unmatched voice across the Arab World and her music can still be heard in many traditional coffee shops in Old Cairo’s neighborhoods and other parts of the Arab world.

Umm Kulthum’s death in 1975 brought millions of mourners to the streets of Cairo.

By Nadeen Ebrahim

CNN
 — 

Brazil’s bright yellow jersey is a symbol that unites the country through a love of football and national pride, but over the past two years the shirt’s adoption by right wing supporters of Jair Bolsonaro, who wear it at protests and rallies to show their political allegiance to the Brazilian president, is causing controversy.

That famous yellow jersey was burnt into the imagination of a global audience in the 1970 World Cup. Inspired by the spelbinding performances of Pelé – he wore the number 10 jersey – the yellow shirt has represented Brazil’s success on the pitch and created a positive image worldwide for the past five decades.

That 1970 national team also became embroiled in politics, notably ahead of the World Cup in Mexico when General Medici, the president of a nation under military dictatorship, played a key role in the removal of the coach – Joao Saldanha – who had overseen a perfect qualification campaign.

Fast forward to 2020 and critics of Bolsonaro say the iconic yellow jersey has now become tainted by its close association to the Brazilian president.

Walter Casagrande, a former footballer for the Brazilian national team and the São Paulo club Corinthians, remembers the feeling of scoring a goal while wearing the yellow jersey in his first match with the “selecao” in 1985.

“It was a magical thing,” Casagrande told CNN Sport, “like an enchanted object that gave me huge emotion.”

Casagrande’s sentiments lie on the left side of the political chasm separating Bolsonaro’s supporters and opponents, and he feels an item he cherishes is being misrepresented.

“Now I consider the Brazilian yellow jersey to have been kidnapped and appropriated by the right wing, so we cannot use it.”

Casagrande said that for him the power of the yellow shirt used to be that it represented democracy and freedom.

“Brazil is appearing horribly to the world right now,” he said. “It’s the first time in my life I’m seeing the yellow jersey being used against democracy and freedom.”

READ: 50 years on, 1970 World Cup-winning team remains Brazil’s greatest ever

As quick as the left is to criticize Bolsonaro, his supporters aren’t slow to counter punch.

Cosmo Alexandre, a Brazilian fighter who holds multiple world titles for Muay Thai and Kickboxing believes the left is conflating their many issues with Bolsonaro, and using the jersey as just another way to air grievances.

As a Bolsonaro supporter, Alexandre brushes off accusations that the jersey’s symbolism is being manipulated, and says the reason for supporters to wear a yellow t-shirt is simple: everyone in Brazil has a yellow t-shirt.

He points out that supporters don’t always wear the Brazilian team jersey specifically, and rallies are full of people wearing yellow t-shirts of all kinds.

Alexandre says there is a separation between the jersey’s sporting reputation and associations from what it politically represents.

“Around the world everybody knows about the Brazilian soccer team, so even if I go to a fight and I use the yellow soccer team shirt, everyone knows it’s Brazil,” he said. “So it’s not about politics – it’s just that the world knows about soccer in Brazil.”

It may be easier for some than others to isolate football and politics in a country where football is God.

Josemar de Rezende Jr. is a football fan who co-founded a Bolsonaro volunteer group in his city before the election. He said he’s proud of the Brazilian team’s global reputation for winning, and to him the yellow jersey “means love for the country, leadership, achievement and pride.”

READ: The mystery of the 1998 World Cup final

White and blue kit campaign

Nonetheless, the subject of the yellow jersey has become so divisive that a campaign is underway for Brazil to play in a white shirt.

João Carlos Assumpção, a Brazilian journalist, filmmaker and author of “Gods of Soccer,” a book about the political, sociological and economic history of Brazil, is leading a campaign for the Brazilian Football Confederation (CBF) to abandon the yellow jersey altogether and go back to the classic white and blue kit from when the program started in 1914.

CNN reached out to the CBF who responded that they choose not to comment on this matter, “as it is a very unique issue.”

“People used to love Brazilian soccer because we used to play very well,” Assumpção said, “and if we play well with the white shirt in 2022 I think everybody’s going to buy a white shirt. It’s going to be very difficult to change, but I think it’s not impossible.”

The white and blue jersey was deemed unlucky when Brazil lost the World Cup at home to Uruguay in 1950 so they switched to the yellow jersey, and won five World Cups wearing it – a finals record that still stands today.

Assumpção’s vision for changing the color of the kit is to say to the world that Brazilians want change in the country. “Not the changes that this government is doing,” Assumpção clarified.

On the other side of the political spectrum, the color yellow, including the yellow jersey, represents a positive change in the country. Bolsonaro supporter Rezende Jr. believes the attempt by the left to reclaim the yellow jersey is an effort to “mischaracterize the government,” which he describes as a “patriotic government that represents and has support from all social classes throughout the nation.”

READ: A pig’s head and riot police: Football’s most controversial transfer

Political turmoil in the country mirrors the fierceness between inter-city football rivalries all across Brazil. Except it is not contained by city boundaries and in recent months has brought fans together.

São Paulo is home to four main clubs: Corinthians, Palmeiras, São Paolo, and Santos. The rivalry between Corinthians and Palmeiras is especially intense, and in June groups from each club joined together in the streets to counter-protest Bolsonaro’s supporters.

Sociologist Rafael Castilho, a Member of the Collective Corinthian Democracy and Coordinator of the Corinthians Study Center said that for Brazil to overcome the current political situation, it will have to “unite different ways of thinking and accept the contradictory.”

Castilho explains the civic responsibility rival clubs feel to support each other and join with civil society movements, “as the country experiences a crisis of party representation and social movements have been intimidated by police action,” he said, adding that “the attitude of fans has gained sympathy because part of society feels represented by the courage of the fans.”

The Corinthians have a history of mixing football and politics. In the 1980s during the pro-democracy movement called Diretas Já, the club team was led by national team leaders Socrates and Casagrande.

The two intertwined football with politics when the team wore jerseys during a game in 1982 displaying the words “VOTE on 15th,” in an effort to motivate their fans to vote in the São Paulo state government election.

Two years later the Corinthians were the center of a movement called Democracia Corintiana, which Casagrande said put more than one million people in the streets dressed in yellow.

“It was a very important moment for Brazilian democracy, and this yellow jersey was central to that movement,” Casagrande said.

The yellow jersey was back on the streets in the 2013 protests against ex-President Dilma Roussef and against corruption. A year before the World Cup was to take place in the South American country, conservative protesters wore shirts that represented the colors of Brazil, while leftist protesters used other colors.

Alexandre and Rezende Jr. both say that yellow is an improvement from the red t-shirts government supporters used to wear when the left was in power, alluding to an underlying support of communism.

“When Bolsonaro started running, his supporters used the yellow color to show I’m Brazilian and I don’t want communism in my country,” Alexandre said.

The fight for the yellow jersey leaves some longing to reclaim a victorious past, while others push forward to create new meaning for the iconic symbol. In a country so deeply rooted in football, it’s an issue that’s unlikely to go away.

Assumpção thinks it’s only possible for the football community and Brazilians not associated with the far right to recover the jersey “maybe in five years or 10, but not now. Not now.”