Diamond Sports reached a deal with Amazon’s Prime Video that will allow its 16 regional sports networks to be made available on the streaming platform.

As part of the deal, Diamond’s networks will be made available as an add-on subscription to Prime customers living within each team’s designated geographic area. Further details, such as pricing, will be announced at a later date. Financial terms of the multiyear agreement were not disclosed.

The agreement is not exclusive, meaning Diamond can still pursue streaming rights deals with other partners, according to a person familiar with the matter. The company’s previously launched FanDuel Sports Network streaming options will still be available.

This marks the latest development for Diamond Sports as it looks to exit bankruptcy protection with a revamped business model.

In October, Diamond inked a naming rights deal with Flutter-owned FanDuel, rebranding its networks from Bally Sports to FanDuel Sports Network. The name change took place immediately during the National Hockey League season and ahead of the start of the 2024-25 National Basketball Association season.

Earlier this week, Diamond also announced it would offer games on an a la carte basis at $6.99 per game beginning Dec. 5, which will not require a subscription. Both Prime Video and the FanDuel Sports Network app will offer the single games, according to the person familiar with the offering.

On Thursday, Diamond will seek court approval for its reorganization plan, which has drawn criticism from Major League Baseball and the Atlanta Braves, who question the company’s future viability under the plan.

Both the league and the Braves had requested further clarity on what the partnership with Amazon, which at the time was not solidified, would entail.

Diamond sought bankruptcy protection last year, toppled by a heavy debt load and the effect of cord-cutting on its networks as consumers opt out of cable TV bundles for streaming services.

Diamond has also inked deals with the NBA and NHL for TV and streaming rights for their teams. It has been negotiating with MLB teams on an individual basis.

Various regional sports networks, including the New York Yankees’ YES Network, have launched streaming options in recent years. Amazon’s Prime Video already airs a selection of Yankees games each season since it is a stakeholder in the YES Network.

Pricing has been on the higher end of the scale, as the networks have been careful when it comes to pricing their streaming options so as not to further disrupt the cable TV model and breach contracts with distributors. These contracts have long helped support the billions of dollars in fees that the networks pay professional sports teams to air games.

More change is coming to Diamond Sports’ regional sports networks.

The company said in court papers filed Tuesday that it reached a naming rights deal with Flutter-owned FanDuel, which will rebrand the Bally Sports channels just as the National Hockey League season has started and the National Basketball Association’s 2024-2025 season is less than a week away.

Diamond Sports said in the filing that if it is able to emerge from bankruptcy protection, FanDuel will be a “long-term naming rights partner.” The new naming rights agreement would also give FanDuel the right to buy up to 5% of equity in the reorganized company and get performance warrants for up to 5% of equity.

The agreement was approved by a bankruptcy judge Friday afternoon despite an attorney for MLB raising some concerns with what he said was a lack of information about the structure of the term sheet. 

The MLB wanted more information on the deal structure because of the association of its content with sports betting, MLB’s attorney James Bromley said at the hearing.

Joseph Graham, an attorney representing Diamond Sports, said the agreement still forces both parties to follow all the existing league rules on gambling.

The judge ended the hearing by urging the legal representation for Diamond Sports to show MLB and any other interested parties a redacted term sheet to alleviate their concerns.

“A large cohort of FanDuel customers are devoted RSN viewers and this agreement allows us to further cement the FanDuel brand with sports fans and provides a unique vehicle to reward our users,” Mike Raffensperger, FanDuel Group’s president of sports, said in a company release shortly after the hearing concluded.

The launch under the FanDuel Sports Network brand will officially happen Monday across all of Diamond’s 16 regional sports networks. There will be different names depending on the region.

Friday’s court hearing was also the first time that Diamond Sports or the MLB said the Miami Marlins and Diamond were close to an agreement.

A spokesperson for the Miami Marlins declined to comment or confirm.

Earlier this month, Diamond Sports said it was planning to drop all of its MLB teams except for the Atlanta Braves for the 2025 season. The existing teams’ contracts are in various stages with Diamond Sports, but in total, the company would see 11 MLB teams exit.

A Diamond Sports attorney said in court earlier this month that dropping these teams “is not our preferred path.”

Three of those 11 teams will have their games produced by MLB next season, according to a league release.

The new partnership will allow Diamond Sports to get one step closer to emerging from bankruptcy and will give FanDuel, which is already the top sports betting company by market share, even more exposure.

In Tuesday’s court papers, Diamond said that while discussions with FanDuel began in February, it waited until it finalized agreements with the NBA and NHL to negotiate the final terms of the naming rights deal. A FanDuel representative declined to comment beyond the filings, and the specific financial terms of the agreement were not disclosed.

Diamond Sports said in court papers it considered FanDuel “an attractive potential partner … due to the high degree of alignment” between the regional sports networks and the online gaming business.

Florida’s sports betting market may be about to get a lot more interesting, with Hard Rock’s chairman opening the door to partnerships with commercial sportsbooks.

Hard Rock has the monopoly on sports betting in the state, winning the exclusive tribal gaming compact following a hard-fought battle against Flutter-owned FanDuel, DraftKings and Penn Entertainment. The sportsbooks mounted a massive effort in 2021 to get sports betting legalized in the state, but failed.

When asked about comments made by FanDuel CEO Amy Howe on trying again to get into the Florida market, Hard Rock International Chairman and Seminole Gaming CEO Jim Allen said he’s open to it.

“I would say whether it’s FanDuel or whether it’s DraftKings, we’ve actually developed a great relationship with them,” he said in an interview with CNBC at the Global Gaming Expo in Las Vegas.

Allen says he’s met with both companies over the past two days.

“We do recognize that long term, some type of strategic relationship with some of the brands that really have marquee value could be helpful to both of us, and we are receptive to those conversations,” he said.

At Flutter’s investor day two weeks ago, Howe said she’s focused on three key super states: California, Florida and New York.

FanDuel and DraftKings declined to comment on the possibility of entering into a deal with Hard Rock.

Operators have been eyeing the Sunshine State for years. Florida has a bigger population than New York state, which brings in the most sports betting revenue, according to the American Gaming Association. And it has more than 20 professional and Division 1 college sports teams in the state.

Last December at Seminole Hard Rock, the company marked what it called “a new chapter in Florida gaming,” when it launched sports betting and expanded the casino table games across six Seminole Casinos in Florida.

Allen declined to give specifics on sports gaming revenue in Florida on the basis that the tribe is a sovereign nation.