Australian Brand Forced to Remove 'Ugg' From Name After Trademark Battle With American Competitor
PUBLISHED January 15, 2025 Australian sheepskin boot brand UGG Since 1974 has revealed plans for a major international rebranding after a drawn-out legal showdown with U.S.-based Deckers Outdoor Corporation. UGG Originals The heart of the conflict lies in the word “ugg,” which Australians and New Zealanders have long used as a generic term for sheepskin […]