Amazon Prime Video will start to show ads to subscribers in India starting in 2025, according to the company. Advertisements on Prime Video were previously introduced in Australia, Canada, Mexico, the UK, the US, and a few European countries, and Amazon Prime members in India will soon see ads while watching content on the e-commerce giant’s streaming platform. Customers who do not want to see ads will have to purchase a more expensive subscription that will be launched in the future.

Amazon Prime Video to Introduce Ads in India Starting in 2025

In a recent update posted to its website, Amazon said that it would introduce “limited” ads on Prime Video in India starting in 2025. The company said that advertisements will let it invest in content for the video streaming platform and “keep increasing that investment over a long period of time”. These ads will be shown when users are watching Prime Video shows and movies.

The company claims that Prime Video will show “meaningfully fewer ads than linear TV and other streaming providers”. In India, streaming providers like Netflix and Disney+ Hotstar offer ad-supported and more expensive ad-free plans. Amazon also offers customers a Prime Lite subscription that offers access to Prime Video content at 720p resolution with ads.

Customers who don’t want to see any ads while watching content will have to opt for a new ad-free subscription option for Prime Video, which could arrive as an add-on to the annual Amazon Prime membership fee that is priced at Rs. 1,499 and includes access to Prime Video. The company says this price will not change in 2025, and it will reveal the cost of the new ad-free subscription plan in the future.

While there’s no word on when ads will be introduced on Prime Video in India next year, Amazon says that it will inform Prime members “several weeks” in advance, along with details of the upcoming ad-free subscription and how to sign up for it. The change will affect Amazon Prime members, while Prime Lite subscribers, who already see ads on the streaming service will not be impacted.

Amazon Prime Video will start to show ads to subscribers in India starting in 2025, according to the company. Advertisements on Prime Video were previously introduced in Australia, Canada, Mexico, the UK, the US, and a few European countries, and Amazon Prime members in India will soon see ads while watching content on the e-commerce giant’s streaming platform. Customers who do not want to see ads will have to purchase a more expensive subscription that will be launched in the future.

Amazon Prime Video to Introduce Ads in India Starting in 2025

In a recent update posted to its website, Amazon said that it would introduce “limited” ads on Prime Video in India starting in 2025. The company said that advertisements will let it invest in content for the video streaming platform and “keep increasing that investment over a long period of time”. These ads will be shown when users are watching Prime Video shows and movies.

The company claims that Prime Video will show “meaningfully fewer ads than linear TV and other streaming providers”. In India, streaming providers like Netflix and Disney+ Hotstar offer ad-supported and more expensive ad-free plans. Amazon also offers customers a Prime Lite subscription that offers access to Prime Video content at 720p resolution with ads.

Customers who don’t want to see any ads while watching content will have to opt for a new ad-free subscription option for Prime Video, which could arrive as an add-on to the annual Amazon Prime membership fee that is priced at Rs. 1,499 and includes access to Prime Video. The company says this price will not change in 2025, and it will reveal the cost of the new ad-free subscription plan in the future.

While there’s no word on when ads will be introduced on Prime Video in India next year, Amazon says that it will inform Prime members “several weeks” in advance, along with details of the upcoming ad-free subscription and how to sign up for it. The change will affect Amazon Prime members, while Prime Lite subscribers, who already see ads on the streaming service will not be impacted.

TikTok launched a new artificial intelligence (AI) platform on Monday to help advertisers easily create and deploy ads on the app. Dubbed Smart+, the AI-powered platform automates the entire ad campaign journey starting from the creative development to delivering the ad to the right audience. The platform is focused towards performance marketing and lets clients measure the impact of the ad campaigns. Alongside, the social media giant also launched its Out of Phone: Retail service that allows retailers and brands to display branded TikTok content in retail locations.

TikTok Smart+ Platform Launched

In a newsroom post, the vertical video platform detailed new advertising solutions to help advertisers easily kickstart ad campaigns at a lower cost than before. These solutions were originally announced at Advertising Week on Monday. The most notable among the announcements was the Smart+ platform. It is a performance automation solution which can seamlessly run the entire campaign based on the requirements provided by the brand.

TikTok stated that brands will need to input their assets, budget, and goals and the Smart+ platform can automatically create and select the right creative asset, choose the right audience, and showcase the ad in a way that will make the user of the app click on it. Notably, the creative assets are generated using TikTok Symphony.

The social media giant further claimed that based on internal testing, it has found that the Smart+ platform provides a 52 percent improved return on ad spend value. There are three main AI-powered workflows within the platform. First is Smart+ Web Campaigns, which handles end-to-end ad campaigns with a focus on driving traffic to advertiser websites and reducing funnel actions (number of steps required to reach the website).

This also has a sister workflow dubbed Smart+ Catalog Ads which automatically shows relevant product recommendations to people based on their interests, intent, and actions on the app. The second is Smart+ App Campaigns which uses the discovery mechanism of TikTok to drive app installs and conversions.

Next, the Smart+ Lead Generation Campaigns workflow can be used by advertisers to turn leaned-in audiences (those who have shown an affinity to similar products and services) into customers using native lead generation solutions.

Finally, the company has also launched Out of Phone: Retail, an in-store digital advertising solution. Brands and retailers can use it to display organic and branded TikTok content in retail locations. The social media giant claimed that this will bridge the gap between online engagement and in-store purchasing decisions.