Acer unveiled its sub-brand Acerpure in India on Thursday (May 16) at an event in Bengaluru. The lifestyle brand, available in several Asian and European countries, makes its entry into the Indian market with a slew of new products, including air purifiers, fans, cordless vacuum cleaners, robotic vacuum cleaners and water purifiers. The newly launched Acerpure Air Purifiers feature LCD panels while the robotic vacuum cleaners offer up to 5,000pA suction power and 65dB noise level.

The Acerpure Air Purifiers have a starting price of Rs. 9,990 in India. The price of the Acerpure Cozy Air Circulator Fan starts from Rs. 7,490. They are currently up for sale from Acer online store, Acer Exclusive stores and other e-commerce platforms.

Pricing of Acerpure water purifiers, vacuum cleaners, and personal care products has not been announced yet. They are confirmed to be available in the country in the coming months.

Acerpure air purifiers, water purifiers, vacuum cleaners features 

Acerpure Air Purifiers series includes four models — Acerpure Cool C1, Cool C2, Pro P2 and Pro P3. The first three models are 2-in-1 air circulator and purifier while the Acerpure Pro P3 is a UVC air purifier. They come with LCD displays and feature multiple sensors to monitor air quality. The Acerpure Cool C1 and Cool C2 sports multi-directional swing with four timer modes. The Acerpure Pro P2 has a touch panel. The Acerpure Cool C1 and Pro P2 have 3-in-1 HEPA filters to purify air while the Acerpure Cool C2 and Pro P3 have 4-in-1 HEPA filters.

The vacuum cleaner portfolio of Acerpure comprises Acerpure Clean D1, Clean WD1, Clean R1 and Clean R2 models. The Acerpure Clean models are cordless vacuum cleaners with BLDC motors, a removable brush roll and a detachable battery pack. The Acerpure Clean D1 sports a 2,500mAh battery that is claimed to deliver a run time of 60 minutes, while the Clean WD1 has a 3,000mAh battery that is said to offer up to 35 minutes of running time.

The Acerpure Clean R1 and Clean R2 offer automated cleaning with wet and dry mopping capabilities. The former provides a working time of 110 minutes while the latter is touted to deliver 300 minutes of working time. Both models have up to five hours of charging time and 65dB noise level. They have a climbing threshold of 20mm. The Acerpure Clean R1 uses 4,000Pa suction power and a 3,200mAh battery capacity. The Acerpure Clean R2, on the other hand, has 5,000Pa suction power and 5200mAh battery capacity.

Acerpure’s latest water purifier lineup includes Amrit Premium Pro, Amrit Elite, Amrit Supreme, and Acerpure Aqua models. They come with up to 8.7 litre storage capacity. The Acer subsidiary has also unveiled Acerpure Cozy fans and personal grooming products, including hair dryer and hair styler.

The launch of Acerpure brand marks Acer’s foray into the consumer electronics space in the country. The brand is eyeing to unveil refrigerators, air conditioners, washing machines, and more in the Indian market soon. The company is collaborating with Dixon Technologies to manufacture Acerpure products in its facilities as part of the Make in India initiative.

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Acer showcased new Acerpure smart TVs at its latest launch event in Bengaluru on Thursday (May 16). The new Aspire and Swift smart TV lineup under the Acerpure subsidiary runs on Google TV and comes in four screen sizes — 32 inches, 43 inches, 55 inches, and 65 inches. They feature 60Hz refresh rate with HDR 10 support and a 178-degree viewing angle. The Acerpure smart TVs have full-HD, Ultra-HD and HD display options. The high-end variant with a 65-inch panel offers 4K resolution. They include thin bezels and have multiple connectivity options. The smart TVs also include Chromecast and Google Play store.

Price details of new Acerpure Aspire and Swift smart TVs have not been announced yet. They are confirmed to be available in the country in the coming months. The Taiwanese brand disclosed that it is looking to unveil new OLED, mini LED, and gaming smart TVs in the Indian market. Besides the new TVs, Acer has unveiled a few smart home products under its Acerpure subsidiary during the event.

Acerpure Aspire, Swift TVs specifications,

Acerpure Aspire TV comes in 32 and 43-inch display sizes while the Acerpure Swift series is available in 55 and 65-inch screen options. As mentioned, they are offered in HD, full-HD, and UHD resolutions with minimal bezels and 178 viewing angles. The top-end Acerpure Swift TV with 65-inch panel offers UHD (2,160×3,840 pixels) resolution. The lineup supports HDR 10 and has 60Hz refresh rate.

The new Acerpure smart TVs are loaded with Amazon Prime and Netflix. They run on Google TV and users will have access to several apps with the Google Play store. They have an inbuilt Google Chromecast that lets users stream movies, shows, photos, and more, from their phones right to their TVs. The higher variants support Dolby Atmos 3D sound system, while the 43-inch full-HD Acerpure Aspire and 32-inch HD models have Dolby Audio. They carry up to a quad-core A55 chipset with 2GB RAM and 16GB storage.

Acer has packed a smart remote with voice assistance on the Acerpure smart TVs. It supports ambient mode as well. The lineup features three HDMI ports and two USB 2.0 ports. They support dual-band Wi-Fi and Bluetooth 5.

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