Strategic Leadership Shift at Aamir Khan Productions: Aparna Purohit Appointed CEO as Khan Returns to Acting

In a significant corporate realignment within India's entertainment sector, Aamir Khan Productions has announced the appointment of Aparna Purohit as Chief Executive Officer, effective immediately. This strategic move coincides with founder Aamir Khan's return to acting in 2025 after a professional hiatus, signaling a deliberate separation of creative and operational leadership. Purohit, whose background includes extensive experience in content development and production management, assumes control of one of Bollywood's most influential production houses. Industry analysts interpret this transition as a calculated effort to institutionalize the company's operations while allowing Khan to concentrate exclusively on his acting career. The appointment reflects broader trends in the Indian film industry toward professionalized management structures, moving beyond founder-led models. Purohit's mandate likely includes overseeing existing projects, developing new content pipelines, and potentially expanding the company's digital and international footprint. This leadership change represents not merely a personnel shift but a strategic repositioning of Aamir Khan Productions for its next growth phase, balancing artistic legacy with corporate sustainability in an evolving media landscape.