Market Intelligence: Affordable Dual-Function Eye Cosmetics Gain Traction in Budget Segment

Analysis indicates a notable consumer shift toward multifunctional eye cosmetics, specifically 2-in-1 liner kajals, within the affordable beauty sector. These products, positioned as versatile tools for eye enhancement, are emerging as key drivers in the budget makeup category, with several high-performing options available under ₹1000. Market observations suggest that such dual-purpose items appeal to value-conscious consumers seeking efficiency and quality without premium pricing. The identified top selections demonstrate that innovation in formulation and application can coexist with accessibility, potentially disrupting traditional segmentation in cosmetic offerings. This trend reflects broader industry movements toward hybrid products that consolidate multiple beauty solutions, responding to demand for streamlined routines. As competition intensifies, these game-changing picks are likely to influence product development strategies across brands targeting price-sensitive demographics, signaling a strategic focus on multifunctionality as a core value proposition in mass-market cosmetics.