Kochi Startup Cultivates Female Sports Participation Through Beginner-Focused Initiatives

A Kochi-based enterprise, Do Culture, is strategically addressing the gender gap in sports participation by creating exclusive, beginner-friendly environments for women. Founded by Haripriya P Raju and Sanna Stephen, the organization operates on the premise that accessibility and safety are critical barriers preventing women from engaging in physical activities. Their model provides structured entry points into movement and outdoor pursuits, effectively lowering the intimidation factor often associated with traditional sports communities. This initiative represents a targeted intervention in the wellness and social entrepreneurship sectors, recognizing an underserved demographic. By fostering a supportive cohort-based system, Do Culture not only promotes physical health but also facilitates community building and skill development among novice participants. The approach aligns with broader trends in inclusive fitness and represents a scalable template for regional adaptation. The startup's focus on foundational engagement suggests potential for long-term impact on women's sports culture in India, moving beyond mere activity provision to cultivate lasting participation habits and confidence.