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As consumers, choosing authentic handmade art over machine-made replicas can make a difference.
Supporting artisan communities by buying directly or engaging with their stories keeps the traditions alive.
Traditional art forms are the heart of cultural heritage, offering a glimpse into societies’ history, traditions, and values. Yet, in the modern era, these art forms face a unique challenge: staying relevant without losing their authenticity. Striking a balance between preservation and modernization is no small feat.
The Heritage We Hold Dear
Banita Hamirwasia, founder, Vaikunthamm, an organization specializing in authentic Indian Tanjore art says, “Traditional art forms, whether intricate Tanjore paintings from India or delicate Japanese Ukiyo-e prints, carry the essence of their time. They are not merely visual delights but are steeped in rituals, techniques, and cultural significance.”
The artisans’ dedication to traditional methods, like hand-mixing natural pigments or using age-old carving tools, highlights the uniqueness of these crafts. “At Vaikuntham, each artwork is meticulously created while preserving the technique of tanjore art and spirituality of Hinduism alive,” adds Hamirwasia.
However, this adherence to tradition makes these arts vulnerable to fading interest. As newer generations lean towards contemporary aesthetics, many traditional crafts risk extinction.
Modernization: A Friend or Foe?
Modernization offers both challenges and opportunities. On one hand, technology has revolutionized the way art is created and consumed. “Digital platforms like Instagram and Pinterest allow traditional art to reach global audiences. Virtual reality exhibits and AI-based restoration tools make ancient art accessible and relevant in today’s fast-paced world,” shares Hamirwasia.
On the other hand, modernization risks diluting the authenticity of traditional techniques. The use of synthetic materials or digital shortcuts can make the art lose its soul. The balance lies in innovation that complements, rather than replaces, the heritage.
Challenges in Preservation
Artisans often face financial struggles due to dwindling demand. The time-consuming nature of traditional methods can make these art forms unviable in a profit-driven economy. Governments and NGOs frequently step in with grants and workshops, but sustained efforts are required to create robust ecosystems for these crafts.
Moreover, the generational transfer of knowledge is thinning. Younger artisans often seek more lucrative careers, leaving a void in the continuity of traditions.
Effective Ways to Raise Awareness in the Modern Era
1. Workshops and classes both online and offline can be held
2. Art festivals are a great way to showcase different forms of art and intrigue the youth
3. Promoting art festivals and events on social media platforms like Instagram, Pinterest, etc.
A Way Forward: Harmonizing Heritage and Modernity
Preserving traditional art forms doesn’t mean freezing them in time. “Collaborative efforts between artisans, designers, and tech innovators can breathe new life into these crafts. Sustainable practices, modern tools, and global marketing can ensure these art forms remain relevant,” opines Hamirwasia.
As consumers, choosing authentic handmade art over machine-made replicas can make a difference. Supporting artisan communities by buying directly or engaging with their stories keeps the traditions alive.
Balancing modernization with preservation requires a collective effort. After all, traditional art is not just about the past—it’s a bridge to a culturally enriched future.