Ranbir Kapoor made his much-anticipated debut on Instagram, not just as a celebrity, but as an entrepreneur, introducing his lifestyle brand ARKS to the world. The actor, who celebrated his 42nd birthday in September with the official launch of ARKS, shared a glimpse of his new venture with a set of candid photos featuring the creative minds behind the brand recently. The post, shared by the ARKS Instagram team, instantly caught the attention of fans, influencers, and fashion enthusiasts alike, who couldn’t get enough of the actor’s fresh approach to blending lifestyle and style.
The brand promises to combine Ranbir Kapoor’s love for casual, sporty aesthetics with his deep-rooted passion for fashion. From sneakers to caps, tees, and more, the brand is set to offer a range of essentials designed for the modern, style-conscious individual. The photos shared on Instagram offered a sneak peek into the ARKS world, with Ranbir looking effortlessly stylish in a classic white henley shirt and blue denim jeans, two wardrobe staples that reflect the brand’s clean, laid-back vibe.
The Instagram post showcased not just Ranbir’s personal style, but also his commitment to celebrating the people who are helping bring his vision to life. Pictured alongside him were Abhinav Verma, co-founder and CEO of ARKS, and Usaamah Siddique, the actor’s long-time stylist, who has played a key role in curating Ranbir’s fashionable looks over the years. The trio could be seen discussing ideas, looking through mood boards, and brainstorming for future collections, all while radiating a sense of unity and creativity.
Fans of the actor, as well as fashion lovers, were quick to praise Ranbir for putting his team front and center. One fan commented, “I love the way you put your team pic first, Ranbir. Rocket Singh on duty!” Others couldn’t help but gush over his casual yet stylish outfit, with one fan saying, “White is your color, Ranbir,” and another adding, “It’s the white shirt and blue jeans for me.” The simplicity of his look only amplified his effortless charm, reinforcing the brand’s core philosophy of accessible, everyday luxury.
Ranbir Kapoor, known for his impeccable sense of style both on and off-screen, has always been ahead of the fashion curve. Whether it’s his casual streetwear looks or his sharp red carpet appearances, the actor has a knack for curating timeless and versatile outfits. With the launch of his brand, he’s taking that passion to the next level, creating a lifestyle brand that merges his personal tastes with a global vision for contemporary fashion.
In an earlier interview on Nikhil Kamath’s podcast, Ranbir revealed that he had been toying with the idea of launching a lifestyle brand for over a decade. “I’ve always been a sneakerhead, into basketball, baseball, and many other sports. I used to travel a lot too… I am very passionate about it, but I am also scared because I don’t know India as well as I should,” he shared, discussing his journey of turning his entrepreneurial dreams into reality. It’s clear that ARKS is more than just a business venture for Ranbir; it’s a personal passion project that reflects his love for sports, casual fashion, and travel.
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As with any new venture, the support of loved ones is invaluable. Ranbir’s wife, Alia Bhatt, and his mother, Neetu Kapoor, showed their unwavering support for the actor by liking and engaging with the post. Even actor Arjun Kapoor was quick to show his appreciation for the launch, hitting the like button. This collective show of family and friend support highlights the importance of community in Ranbir’s new chapter, both in his personal life and professional career.